About Us

About Us

 

Founded in 2018, Boutique Fiel is a Lebanese fashion destination defined by refined style, modern elegance, and timeless design. What began as a passion-driven boutique has evolved into a brand with a clear international vision — one that seeks to connect with women beyond borders and cultures.

Under the creative leadership of Elie Khoury, Owner and Creative Director, Boutique Fiel is guided by a strong artistic vision and an uncompromising attention to quality and detail. Working alongside him is the Fiel family team — Lody, Lara, Nicole, and Jina Fiel — whose collaboration, creativity, and shared values form the foundation of the brand.

Together, the team curates and creates collections that celebrate confidence, femininity, and contemporary sophistication. Each piece reflects a balance between modern trends and timeless appeal, designed to resonate with women worldwide while remaining accessible and authentic.


Our Vision

To establish Boutique Fiel as an international fashion brand, recognized for its elegance, quality craftsmanship, and distinctive identity — inspiring women across cultures and continents.


Our Mission

  • To design and curate fashion pieces that blend global trends with timeless style

  • To deliver high-quality collections that meet international standards

  • To empower women worldwide through confident, elegant fashion

  • To grow Boutique Fiel into a globally recognized brand while preserving its family-driven values and creative authenticity